Trunity Partners Announces Canadian Trademark Approval for Trunity Hexagon Model™
Toronto, August 10, 2025 – Trunity Partners Ltd., an independent investment management firm based in Canada, is proud to announce that its proprietary investment analysis framework, the Trunity Hexagon Model™, has been officially approved by the Canadian Intellectual Property Office (CIPO) for trademark registration (Registration No. 2325810, currently using the ™ designation).
This approval marks official recognition and legal protection for the originality and systematic approach behind Trunity Partners’ investment research methodology.
The Trunity Hexagon Model™, developed and refined over years under the leadership of Mona Zhang, CFA, MBA, Founder and Managing Partner of Trunity Partners, encompasses six key dimensions:
- Value Proposition
- Business Model
- Competitive Advantage
- Runway & Growth Potential
- People and Culture
- Valuation & Financials
Widely applied in the firm’s global search for and assessment of long-term compounding businesses, the framework helps clients maintain investment discipline and capture growth opportunities across market cycles.
Mona Zhang commented:
“The Trunity Hexagon Model™ is more than just an analytical tool—it is a shared investment language and mindset that we bring to our clients. Trademark approval in Canada affirms the depth, originality, and professionalism of our research, and further strengthens the value and structure we provide to client investment decisions.”
Looking ahead, Trunity Partners plans to apply this framework across more cross-border investment and family wealth management contexts, while leveraging the Trunity Hexagon Program to educate and empower the next generation of business leaders—ensuring the continuity of both wealth and wisdom.
